Meta (META) may be showing new signs of life after rallying by nearly 10% as investors rushed in following news of the launch of its new AI model.
The social media titan is rolling out a new AI model called Muse Spark, designed to power a smarter, more personal assistant across its apps as it pushes toward personal superintelligence.
Muse Spark is designed to manage simple and complex tasks, with strong multimodal perception, visual coding capabilities and shopping mode.
Users can now work with multiple subagents to tackle one problem at the same time.
“Like planning a family trip to Florida where one agent drafts the itinerary, another compares Orlando vs. the Keys, and a third finds kid-friendly activities — all at the same time, giving you a better answer, faster.”
With Muse Spark, users can rely on Meta AI to get instant answers by taking a photo instead of typing questions.
“Snap a photo of an airport snack shelf and Meta AI can identify and rank the snacks with the most protein — no label-squinting required. Scan a product and ask how it compares to alternatives.”
The model is also capable of providing information on common health concerns and detailed responses to queries that involve charts and images.
Meta adds that Muse Spark allows users to build custom websites and mini-games from a single prompt.
“Ask Meta AI to build a dashboard for planning a big surprise party, spin up a retro arcade game to chase a high score, or launch a whimsical flight simulator — and share any of them with friends.”
As for the shopping mode, Meta says Muse Spark can help users easily find styles and inspirations based on the creators and communities they follow.
Meta chief AI officer Alexandr Wang says Muse Spark is still in the very early days and “bigger models are already in development with infrastructure scaling to match.”
The updated Meta AI is rolling out in the US through its app and website, with plans to expand globally and integrate it across Instagram, Facebook, Messenger, WhatsApp, and Meta’s AI glasses.
The news sparked an abrupt rally for META, jumping 9.56% on Wednesday’s trading session to as high as $629.95 before pulling back and closing the day at $612.42.
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