A prominent cybersecurity firm says tens of thousands of deepfake videos have emerged across major social media platforms, designed to drain money from victims.
In its latest threat report, Gen Digital says its telemetry has detected 159,378 unique deepfake scam video instances in Q4 of 2025.
According to the firm, these videos have the hallmarks of manipulated media paired with a request for money, data or an off-platform handoff.
Gen Digital says most of the AI scam videos its telemetry detected and blocked on Windows devices were on YouTube (64.8%), followed by Facebook (11.1%) and X (0.5%).
“YouTube dominates the overall share of blocked AI scam videos, followed by Facebook as a distant second, and X in third place. The most danger comes from longer, engaged watches as opposed to short snippets. This lines up with where attention sits today, many people consume creator video in lean-back sessions on TVs and PCs, which gives scammers longer windows to persuade.”
Gen Digital says scammers are following the audience, and they don’t need huge view counts to pull off a scheme. According to the firm, scammers can still be successful even if a small percentage of viewers see the content, as long as the deepfake is believable.
Gen Digital also notes that finance remains the North Star of scammers.
“Our detections show a strong concentration of investment, trading, and giveaway content. This mirrors broader shifts in digital media spend, where AI-targeted ads and calls to action are flooding connected TV and social video. The same tools that amplify legitimate campaigns are also lowering the barrier for fraud.”
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