Cloud-based software company Salesforce is doubling down on its hometown and its AI ambitions.
In a new press release, Salesforce says it is investing $15 billion in San Francisco over five years in an effort to fund a new AI Incubator Hub on the company’s campus.
It will also support workforce training, city partnerships, and the expansion of the region’s AI ecosystem, part of what Salesforce calls its mission to help businesses evolve into “Agentic Enterprises.”
Says Salesforce CEO Marc Benioff,
“San Francisco is a city of innovation, talent, and vision. This $15 billion investment reflects our deep commitment to our hometown — advancing AI innovation, creating jobs, and helping companies and our communities thrive in this incredible new era… We’re investing in the future of San Francisco and leading the next great technology transformation — where humans and AI work together to drive productivity, growth, and meaningful change.”
In a separate press release, the firm announces the official launch of Agentforce 360, described as the culmination of a yearlong transformation of Salesforce’s platform into a fully “agentic” system. The company says Agentforce 360 represents the next phase of enterprise computing, where every team operates with 24/7 intelligence and AI partners that support employees rather than replace them.
Salesforce says it has spent the past year developing and refining the platform through four major releases, each adding new layers of reasoning, interoperability, and governance. The system brings together AI agents, data infrastructure, and collaboration tools across Customer 360, Tableau, and Slack — turning existing enterprise processes into intelligent, autonomous workflows.
The company says more than 12,000 customers are already using Agentforce 360, including the social media giant Reddit, recruitment firm Adecco, restaurant-reservation app OpenTable, bookkeeping firm 1-800Accountant, and business-travel platform Engine.
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