Google’s Gemini is showing signs of a sharp acceleration in user adoption, with daily usage rising at a pace that now rivals the fastest growing consumer AI platforms.
New data from Similarweb shows that Gemini’s daily active users increased more than tenfold year over year (YoY) on January 1, marking one of the most dramatic growth rates across major AI assistants.
The figures compare global traffic and mobile usage between January 1, 2025 and January 1, 2026, covering both iPhone and Android activity.
According to the data, Gemini’s website visits surged 620% YoY, while daily active users climbed by 913%. The jump places Gemini among the fastest scaling AI products by daily engagement, even as it trails larger incumbents in absolute user counts.
“Gemini achieved the largest growth throughout 2025, as reflected by its YoY growth on the first day of 2026, and it remains to be seen if it can maintain this rate. It also has a way to go in app usage.”
For context, Similarweb’s data shows that ChatGPT continues to lead in scale, with daily active users more than doubling YoY and website visits climbing nearly 50%.
“ChatGPT entered 2025 already operating at massive scale. Its growth spike was significant compared to other established websites but smaller than that of emerging LLMs. Significant gains were also seen in app usage.”
Perplexity also posted strong triple-digit gains in daily usage.
“For Perplexity, 2025 was the year of the app. It started the year with similar app usage and daily website visits, but you can see the leap.”
Looking at Claude, Similarweb data shows that website visits soared 141% and daily active users rose by nearly 222% YoY.
“Claude maintained solid growth throughout 2025, finishing the year head-to-head with Perplexity in website visits.”
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