Elon Musk is emphasizing the role of generative AI video platforms for the future of artificial intelligence, following the abrupt shutdown of Sora.
Last week, OpenAI decided to shutter its generative AI video platform Sora, just four months after its debut.
While the ChatGPT creator did not provide a reason for the move, the Wall Street Journal reports that Sora was losing OpenAI $1 million per day.
The report caught Musk’s attention on X. He says video is central to the future of artificial intelligence.
“The future of AI is primarily video understanding and generation, because photons are by far the highest bandwidth form of communication. These are essential tools for AGI.”
Musk appears to be saying that AI will become truly intelligent when it can understand and create video, believing that artificial general intelligence (AGI) won’t arrive if humans train models on text alone, as video is closer to raw reality.
Musk also notes that xAI’s generative AI video platform, Imagine, is making money for the company.
“Worth mentioning that Imagine is positive gross margin for xAI, not a money loser.”
xAI’s Grok and Imagine are heavily integrated into the X platform and have about 78 million monthly active users. Imagine generated 1.245 billion videos in January 2026 alone.
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