Spikerz warns that scammers posing as some of the world’s biggest pop stars are driving a massive new wave of AI-powered fraud.
In its Spikerz Unwrapped 2025 report, the social media security firm estimates that impersonation scams now cost victims $5.3 billion per year, and it is now fueled by artificial intelligence tools that make fake celebrity accounts, messages and endorsements increasingly convincing.
Spikerz says 72% of Americans encountered fake celebrity endorsements this year, and roughly one in ten became victims of an impersonation scam.
At the center of the problem are AI-generated clone accounts and deepfake content. According to Spikerz, Taylor Swift is the most impersonated artist globally in 2025, followed by Sabrina Carpenter and Billie Eilish. Scammers used their likenesses to push fake concert tickets and VIP experiences offers across platforms like Instagram, X, Facebook and TikTok.
Says Scott Cohen, co-founder of The Orchard and former chief innovation officer at Warner Music Group,
“Social platforms have become the most important connection point between artists and their audiences, and therefore, the most vulnerable. If we want artists to innovate and experiment, we have to give them digital environments where they’re not constantly under attack.”
Spikerz says artificial intelligence has dramatically accelerated the scale and realism of these scams. AI-generated announcements, cloned voices, synthetic videos, and coordinated bot networks allow fraudsters to exploit comment sections, direct messages, and even hacked verified accounts, often indistinguishable from legitimate artist communications.
The report adds that it is witnessing a rise in direct account compromises. Artists including Justin Bieber, Adele, and Tyla were among the most hacked public figures in 2025, with attackers taking control of official social media accounts to distribute scams directly to followers.
According to Spikerz CEO Naveh Ben Dror, the next phase of the music and creator economy will hinge not just on creativity or reach, but on trust.
“The artists who win the next decade won’t just be the ones with the best music or the most viral campaigns. They’ll be the ones whose teams can make sure fans can trust every link, every handle, and every announcement with the artist’s name on it.”
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