OpenAI is signaling just how valuable it believes ChatGPT’s attention is as it prepares to roll out advertising, with pricing that rivals the most premium ad inventory in media.
The Information’s Ann Gehan says OpenAI has been floating ad prices of roughly $60 per 1,000 views for participants in its initial advertising pilot, a level more commonly associated with marquee live sports broadcasts than digital platforms.
Gehan says OpenAI is pursuing a per-view pricing model that places ChatGPT ads at the very top end of the advertising market.
“The price that OpenAI has been floating with potential participants in the ad pilot is around $60 per 1,000 views that the ads get. So they’re using a kind of per-view pricing model and yeah, the price that they’re hoping to get is roughly $60 per 1,000 views per CPM, which is kind of the ad jargon for a thousand views. It’s pretty expensive. Okay. So that typically compares a couple ad industry analysts compared it to that’s how much you’re paying to advertise on like Sunday Night Football on streaming and like really kind of high visibility, you know, very premium ad inventory. So I think that pricing offers kind of a little hint about what advertisers OpenAI might be trying to go after with this initial ads push.”
The comparison to Sunday Night Football underscores how OpenAI appears to be positioning ChatGPT not as a mass-market ad platform, but as a high-intent, high-attention environment where users are actively engaged rather than passively scrolling.
Earlier this month, OpenAI CEO Sam Altman said ads are coming to ChatGPT as millions of people around the globe use the AI agent without the intention of paying for the service.
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