A leading OpenAI executive says the companies that win in artificial intelligence will be the ones that use it to expand output and pursue more ideas, not simply cut costs.
In a new post, OpenAI’s head of applications, Fidji Simo, says the technology is already powering a shift in corporate strategy, pushing businesses to pursue more ideas, enter new markets and scale with fewer trade-offs.
According to Simo, OpenAI has surpassed more than one million business customers as the ChatGPT creator frames itself as a platform for growth rather than automation-driven reduction.
She says businesses historically trimmed ideas due to limited people and time — a trade-off she believes AI is already breaking.
“Every company has a list of great ideas that sit below the line because there aren’t enough people, time, or resources to make them happen. AI changes that calculus. Organizations can now expand their capacity with fewer trade-offs.”
Simo warns that some executives are approaching AI with the wrong mindset, focusing only on cost efficiency instead of treating it as a force multiplier.
“Unfortunately, too many companies are still only thinking about AI as a cost savings tool rather than as an engine for growth. This is driven by a scarcity mindset, focused on preservation: how to protect what already exists, spend less, scale back.”
She says OpenAI itself is an example of AI-driven expansion, highlighting productivity and hiring trends inside the company.
“Nearly all our engineers use Codex, and those who do merge 70% more pull requests each week… Our sales team is seeing a 20% lift in productivity from a tool built on our platform; as a result, we’re hiring even more, since we get so much more revenue per sales person than most other companies.”
Simo also cites external enterprise results and early research showing AI unlocks new creative capacity for users across industries.
“In a survey of more than 5,000 enterprise users, 95% report that ChatGPT saves hours in their work week… Over 70% said ChatGPT helps them be more creative in their work.”
She says the most durable companies will be those that treat AI as a catalyst to attempt more, build more and enter new markets, not simply streamline operations.
“If one company is busy reducing its workforce by half, and another is using AI to double its capacity, which do you think will thrive?”
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