Satya Nadella believes the future of AI does not belong to OpenAI, Anthropic or even Microsoft itself.
In an interview with BlackRock CEO Larry Fink, the Microsoft CEO says firms that use a multi-model approach will emerge as the winners in the age of AI.
According to Nadella, firms that leverage multiple systems and harness that intelligence to build a unique model will have a distinct advantage over their competitors.
“Even in the last, whatever, three years, four years that we’ve been at it, the reality at this point is it’s a multi-model world. In fact, if you think about it, there are going to be multiple models. And the trick is really, how do you take advantage of these multiple models and, in fact, build your own model by distilling these?
So think of these models that you orchestrate to build your own model. And more importantly, you do what is described as orchestration or harness engineering.”
Nadella says a unique model fed with a firm’s data and workflows is the key to crushing the competition.
“So the IP of any application or any firm is, how do you use all these models with context engineering or your data? So it’s those three parts. So can I bring in all the models, by the way, which are closed source, open source, build my own model, orchestrate them, and feed it my data to change the trajectory of some outcome that I care about? That’s it. That’s the entire picture.
So you can do it in like, ‘Oh, I produce a particular product or service. First, I’ve got to do a better job in sales, or a better job in R&D, or a better job in finance or what have you. And you take that outcome, and then you say, ‘Can I use all the models, orchestrate them and feed it my context?’ And then as a result of it, the reasoning traces are really leading to some capability and models that I control as my IP. As long as firms can answer that question, they’re going to be getting ahead.”
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