A new class action lawsuit is accusing Meta of misleading customers about how its AI-powered glasses handle personal data.
In a complaint filed in the U.S. District Court for the Northern District of California, plaintiffs Gina Bartone and Mateo Canu, on behalf of all class members, allege that footage captured by Meta’s AI glasses was reviewed by human workers, including recordings of highly private moments inside users’ homes.
The plaintiffs claim that videos captured by the AI glasses are transmitted to the company’s servers and sent to a subcontractor in Kenya, where human workers manually view and label the footage to train Meta’s AI models.
“These workers report seeing everything. People changing clothes, using the bathroom, engaging in sexual activity, handling financial information, and conducting other private activities inside their homes that no reasonable consumer would ever expect a stranger to watch. They also report that Meta’s touted ‘face anonymization’ does not work. If the reviewers raise concerns about the highly personal nature of what they are forced to watch and label, they are fired.”
According to the complaint, Meta marketed the glasses with privacy-focused messaging while failing to disclose that human reviewers could access the recordings.
“No reasonable consumer would understand ‘designed for privacy, controlled by you’ and similar promises like ‘built for your privacy’ to mean that deeply personal footage from inside their homes would be viewed and catalogued by human workers overseas. Meta chose to make privacy the centerpiece of its pervasive marketing campaign while concealing the facts that reveal those promises to be false.”
The lawsuit seeks to represent consumers who purchased the glasses and claims Meta’s practices amount to deceptive marketing and violations of consumer protection laws.
Plaintiffs are asking the court to order Meta to change its marketing and correct its advertising about privacy risks, award monetary compensation to class members, pay punitive damages and penalties and cover lawyer fees and costs.
Disclaimer: Opinions expressed at CapitalAI Daily are not investment advice. Investors should do their own due diligence before making any decisions involving securities, cryptocurrencies, or digital assets. Your transfers and trades are at your own risk, and any losses you may incur are your responsibility. CapitalAI Daily does not recommend the buying or selling of any assets, nor is CapitalAI Daily an investment advisor. See our Editorial Standards and Terms of Use.