Billionaire Mark Cuban believes that AI will mirror the adoption of technology in the NBA, which players eventually figured out in order to outperform.
In a new post on X, Cuban says the NBA changed with the introduction of analytics, which forced teams to redesign their offensive and defensive strategies to put more points on the board.
According to the billionaire, the first team to adopt analytics had an edge, but the advantage was lost over time as everyone adopted the same technology.
“Point being, that in the early days, the products seem very different. Over time, they will be less and less so. Early adopters get an edge. But that edge dissipates. Being recursive isn’t the advantage it was expected to be.
We saw this with NBA analytics. When the Mavs were the first team to use analytics for everything, we had a huge advantage. We could trick teams into playing their worst lineups because they didn’t even know what their worst lineups were.
Today, analytics have become an efficient market in the NBA. Everyone has pretty much the same output and values per shot type and use the same or similar systems to get there.”
Cuban also notes that the players themselves made adjustments, looking for areas where they could score more points based on the opposing team’s analytics-driven defensive strategy. He believes that today’s employees will follow the same approach to stand out.
“But players, like employees in enterprises, figured out what metrics they had to outperform to differentiate themselves. They learned to draw more fouls, create and make mid-range shots at a better percentage, because they knew that would be what defenses left open.
Business is no different. They have to anticipate that in the next five years or so, everyone will have the same tools, info and knowledge, with deltas on the margin, which is exactly what has happened with every new tech.
Over time, the same [stuff] is available to everyone. The early adopters who iterated and executed the best were the winners. All of which is why I’m not a doomer, why I don’t think there will be mass unemployment.”
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