A new analysis shows generative AI is quickly moving from curiosity phase to everyday tool as mobile engagement accelerates at a rapid pace.
In its 2025 Generative AI Landscape: From Platforms to Pathways report, market intelligence firm Similarweb finds that generative AI monthly web visits have soared to 7 billion per month on average from October 2024 to September 2025.
The figure represents a 76% climb versus the previous year.
Meanwhile, app downloads have surged to 1.9 billion over the same time period, up 319% on a year-over-year basis.
“The adoption of Gen AI platforms has accelerated dramatically, signalling a shift from novelty to everyday utility… This explosive rise in app engagement points to a new phase of Gen AI adoption. One characterized by sustained interaction, personalization, and platform stickiness.”
Similarweb also finds that OpenAI’s ChatGPT has now risen into the global top five most visited websites, surpassing Amazon and joining Google, YouTube, Facebook and Instagram.
“Unlike social or commerce sites, ChatGPT’s growth is fueled not by entertainment or shopping, but by user intent, where people are turning to AI for answers, creativity, productivity, and learning. This transformation signals a broader behavioral change. AI is no longer a niche tool but a mainstream destination for information discovery and daily problem-solving. ChatGPT’s ascent highlights how quickly Gen AI has redrawn the digital hierarchy, rivaling long-established platforms in both relevance and scale.”
In addition, generative AI apps are split between large platforms with high daily reliance and smaller players focused on niche use cases. The research shows a clear leader in ChatGPT, but early signs of specialization across the app landscape as habitual use becomes the next frontier.
“Generative AI apps are dividing into two camps: large-scale tools driving habitual use and smaller players serving specialized needs. With over 41 million monthly active users in the US and a 33% stickiness rate, ChatGPT outpaces competitors by a wide margin, reflecting not just popularity, but daily reliance…
Interestingly, smaller players such as Claude and Grok achieve relatively higher daily-use ratios despite their limited user bases, hinting at strong loyalty within niche segments.”
You can read the full report here.
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