Disney is pushing into generative video with a multi-year deal with OpenAI that gives Sora access to hundreds of the entertainment giant’s characters.
In a new announcement, OpenAI says that it signed an agreement with Disney to become the first major content licensing partner on Sora, the firm’s generative AI video platform.
The three-year deal allows Sora users to generate short, user-prompted videos that involve 200 characters from Disney, Marvel, Pixar and Star Wars. The animated characters include costumes, props, vehicles and iconic environments.
“Alongside the licensing agreement, Disney will become a major customer of OpenAI, using its APIs to build new products, tools, and experiences, including for Disney+, and deploying ChatGPT for its employees. As part of the agreement, Disney will make a $1 billion equity investment in OpenAI and receive warrants to purchase additional equity.”
In a CNBC interview, Disney CEO Bob Iger says creators should not see the partnership as a threat to their line of work.
“Well, first of all, what we’re doing here is we’re licensing about 200 characters for users of Sora to create their own, basically, videos using Sora and those characters. We are not including name and likeness, nor are we including character voices. And so, in reality, this does not in any way represent a threat to the creators at all…
And also, let’s be mindful of the fact that these are 30-second videos. So we’re not talking about creating either shorts or movies, for that matter. And we know because we’ve seen a significant amount of growth in the consumption of short-form video. We also think this is an era where almost everybody can be a creator of sorts.”
Disclaimer: Opinions expressed at CapitalAI Daily are not investment advice. Investors should do their own due diligence before making any decisions involving securities, cryptocurrencies, or digital assets. Your transfers and trades are at your own risk, and any losses you may incur are your responsibility. CapitalAI Daily does not recommend the buying or selling of any assets, nor is CapitalAI Daily an investment advisor. See our Editorial Standards and Terms of Use.