Apple is reportedly preparing one of its largest AI bets yet, planning to license a Google-built model to supercharge Siri as competition accelerates across Silicon Valley.
Apple and Google are finalizing a deal worth roughly $1 billion annually to deploy a custom Gemini system deep inside iOS, reports Bloomberg.
Google’s model has 1.2 trillion parameters compared to the 150 billion-parameter system Apple uses today for cloud-based Apple Intelligence. Under the agreement, people familiar with the matter say Google’s Gemini would support Siri’s summarization and task-planning features while other functions continue using Apple-built technology.
Apple evaluated multiple models during development, including Gemini, ChatGPT and Anthropic’s Claude before choosing Google’s model.
Sources say the iPhone maker plans to run the model on its own infrastructure to keep user data from Google’s hands. They add that the partnership would not be publicly marketed in the same way as Apple’s search deal with Google. Apple will treat Google as a background technology provider.
Because Google services are restricted in China, the revised Siri experience in that market is expected to rely on local providers. Apple has considered Baidu and plans to use a content-filtering layer from Alibaba for its AI system there.
In September, Bank of America said that Apple is in a solid position to become the dark horse in the AI race after a federal judge allowed Apple to maintain its lucrative default search arrangement with Google. BofA also predicted the AI partnership between Apple and Google.
“You also have Gemini, which could be substituted, and whether it is, AI search within Google, which could be augmented and potentially not cause a headwind, or it could be using Gemini models with Apple’s own intelligence-based solution.”
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